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Candy Crush Saga – Someone is getting billions from it

Candy Crush Saga, I have always seen people cribbing over the invites, I personally never bothered. I still don’t have penchant for these online games but loved the economics behind it, while you are playing games, the creators of these games are making huge money and which is perfectly fine.

Next time, I might be interested in these games, the feeling of making others rich is so interesting 🙂

Candy Crush Saga is a simple strategy game. The objective? To solve puzzles by annihilating colorful candies. And now, following in the grand tradition of gaming behemoths like Zynga, King Digital Entertainment, whose portfolio also includes Pet Rescue Saga and Farm Heroes Saga, has filed to become a publicly traded company. Its plan is to raise $500 million.

According to the F-1 filing, the company plans to trade under the ticker symbol “KING,” with J.P. Morgan, Credit Suisse, and BofA Merrill Lynch among the lead underwriters. “Our focus is to provide a highly engaging, differentiated entertainment experience where the combination of challenge and progress drives a sense of achievement,” writes King in the filing. “We make our games available for free, while players can purchase virtual items priced relative to the entertainment value they provide.”

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