Finaly some good news from the world of Formula 1 racing, Bharti Airtel on Thursday announced that it will be the title sponsor for the first Formula One sporting event in India on October 30. This title sponsorship is going to be big booster for Bharti Airtel amid its declining subscribers in India. Probably there acquisition of Zain Telecom will get a boost because of this brand building, along with it Airtel will have there reach spread across West Asia, Europe.
Airtel has not shared the price for this sponsorship but this is what Bharti airtel CEO – India and South Asia Sanjay Kapoor had to say “Such events do not come cheap. We see value in this in investment,”
“As part of its association with F1, brand airtel will offer Formula One enthusiasts a host of innovative offerings and initiatives, which will be rolled out and announced in weeks to come”, from Economic Times
In another exciting news, tickets for the event are available on Bookmyshow . Looking at the price of tickets, it clearly signifies of being an elite sports, ticket starts from 35,000, cheapest being of 2,500. Not sure if the popularity of the game would increase in India, the section which will buy tickets already has good exposure on Formula 1.
In my previous posts, I had raised the concerns of official site still indicating the event to be tentative but it has changed now, official Formula 1 website has also removed the * sign, let the game begin!